Today, everyone in this world is connected to the internet directly or indirectly. Having said that, it is a fact that even with all this exposure to the internet, a large number of users and clients still have misconceptions or doubts regarding SEO and digital marketing campaigns. The biggest reason behind this misconception is that a major part of SEO campaigns is performed behind the scene and off-site. To cater to this, it is necessary for the SEO services providing companies to prepare a comprehensive SEO report for each and every campaign they run for their clients. SEO reports are not only a successful tool to justify your efforts, but they also provide satisfaction and peace of mind to your clients that their investments are being utilized in an efficient manner to generate best result possible. In short, SEO report is an overview of your efforts involved in a successful campaign for your client. Considering this, here are few tips and a checklist that you need to furnish while preparing SEO reports for your clients:
Keyword performance and rankings
Keyword ranking is one of the most easily understandable and verifiable means of displaying and determining your levels of effort involved in a SEO in Dubai campaign. Although many digital marketing experts consider that it is not that important element to estimate performance of a successful campaign yet there are many who believe it is essential to check if a campaign is doing well or not. Fact of the matter is that keyword ranking is a very effective metric to understand, judge and improve a SEO campaign. This is why keyword rankings should be displayed in your monthly SEO report to calculate the improvements or determining the fixes required for better results.
Website Traffic analysis and sources
Website traffic analysis is one of the most important metric of a SEO report and cannot be avoided or bypassed in any case. This is because traffic generation is the most prime objective of any successful SEO campaign that is why a detailed and comprehensive of traffic analysis and should be provided in the SEO report.
A good SEO report prepared by a digital agency in UAE should also determine so far results and achievements in a running campaign. It should clearly identify the improvements since the start of the campaign and current position and standings.
Work and implementations
Your SEO report should depict exact picture of the entire on page, off page work, activity and strategy implementations to achieve goals. It is also highly recommended for you to explain the next month’s goals and expected results to your client in your SEO report.